The overall competitiveness of business organizations stem from their orientation to think anew their capabilities and capacities on business research and innovation. Today’s global market forces as well as operational challenges are creating compelling case for companies to look in this direction. As, business research and innovation happen to be significant contributor in improvement of enterprise-wide productivity and quality – and thereby, shall be the integral components of business strategy to succeed.

At DUNIZ we strive towards development of methods and tools for application of business research and innovation – in the areas of strategies and tactics to enhance competitiveness in the emerging economy. At times, the global dimension needs to be over-emphasised while innovating upon the business processes and strategies – so as to build capability to deal with global market forces.